Paid ads for the trades
Stop renting leads.
Own the flow.
Copperline runs Google Ads, Local Services Ads and Meta for HVAC, plumbing, roofing and remodeling companies only. Your own ad account, exclusive calls, and every booked job tracked back to a dollar cost — no shared leads, no annual contract.
Google Ads certified · US-based · You talk to the person building it
Copperline quality seal
Built by someone who has quoted the job, not just the ad.
$1K+
monthly ad budget minimum
1 trade
per metro, never two rivals
30 days
rolling, cancel anytime
The rental trap
Lead marketplaces rent you customers. Ads let you keep them.
Angi and Thumbtack are not evil — they are just built to sell the same phone number more than once. Here is the honest side-by-side every contractor should run before renewing another monthly plan.
Renting leads
Angi, Thumbtack, shared lead resellers
- The same lead is sold to three to five pros in your ZIP code.
- You pay per lead, and the price goes up whenever they decide it does.
- The login, the lead list and the customer history are theirs, not yours.
- Pause the subscription and your phone goes quiet that same week.
Owning the flow
Copperline, running your own ad account
- One caller, one company. Your lead is never resold.
- You control the click cost, the budget cap and the pace yourself.
- The Google Ads account, call tracking and customer data are in your name.
- Pause anytime. The account, the history and the rankings stay with you.
Run the math yourself: if $1,200 in ads brings back four booked jobs at $900 each, that beats $1,200 in shared leads that five other trucks also called.
What I run
Three channels. One job: the phone rings with your name on it.
No SEO retainers, no “brand awareness”, no dashboard theatre. Paid channels that produce calls you can trace to a paid invoice.
01
Google Ads
Search and Performance Max campaigns built around the searches that end in a booked call: “AC repair near me”, “emergency plumber”, “roof replacement quote”.
- Trade-specific keyword and negative lists
- Call tracking with recorded, qualified calls
- Budget pacing that follows your season
02
Local Services Ads
The Google Guaranteed badge at the top of the page. You pay per qualified call or message, and we dispute the junk ones instead of eating the cost.
- License, insurance and background setup
- Lead disputes filed weekly, not quarterly
- Review flow so your badge keeps ranking
03
Meta Ads
For remodelers, roof replacements and whole-system installs — the jobs a homeowner thinks about for weeks before they call anyone.
- Before-and-after creative from your own jobs
- Retargeting for the 60-day decision window
- Lead forms that text you inside a minute
Managed inside your own account · $1,000/mo minimum ad spend
Industries we serve
If the work happens at somebody’s house, we can fill the calendar.
Copperline works with local home-service and renovation companies and nobody else. Same trade, same buying habits, same phone-first customer — which is why the ad copy and the call handling are already built for your business.
HVAC
No-cool and no-heat emergencies, full system replacements, maintenance plans.
Plumbing
Burst pipes, water heaters, repipes, drain and sewer backups.
Roofing
Storm damage and insurance work, full replacements, inspections.
Remodeling
Kitchens, bathrooms, additions and whole-home projects.
Electrical
Panel upgrades, EV chargers, generator installs, service calls.
Other home services
Landscaping, garage doors, fencing, pest control — if a homeowner is searching for it, ask.
One client per trade, per metro
The point of all of it
Somebody in your town is booking the $14,000 install tonight. It should be the company whose phone actually rang.
The 30-day blueprint
Four phases, thirty days, no mystery.
You should always know what is happening in your account and what it is supposed to produce. This is the schedule I hold myself to.
Days 1–7
Audit
A full teardown of your current account, tracking and landing pages — or a clean plan if you've never run ads.
A written plan you keep, whether you hire me or not.
Days 8–14
Build
Campaign structure by service line, ad copy written in your trade's language, call tracking, and booked-job tracking wired to the real job values.
Everything built inside your own account.
Days 15–21
Launch
Go live with tight budget caps and geographic limits. I read every search term that spends money, every single day, for the first two weeks.
Live in your own account, capped at a spend you set.
Week 4 & every week after
Report
One page every Monday: spend, calls, booked jobs, cost per booked job. Plus what I changed and why.
One number you can price a truck against.
You work directly with me
No account manager. No handoff to a junior. Just the person who builds the campaigns.
I started Copperline because contractors kept telling me the same thing: they had paid an agency for a year and still could not say what a booked job cost them. I only take a handful of home-service companies at a time, and you get my phone number on day one.
The performance promise
- The Google Ads account, tracking and customer data are always in your name.
- One flat monthly management fee. No percentage of spend, no setup fee, no 12-month lock-in.
- A weekly cost-per-booked-job number — not impressions, not clicks, not a screenshot of a dashboard.
- One client per trade, per metro. I will not take your competitor down the street.
Founder, Copperline
Google Ads certified · US-based
Straight answers
The questions contractors actually ask.
If yours isn't here, ask it on the call — twenty minutes, no pressure, no deck.
Twenty minutes · no deck
Bring your numbers.
I'll bring the plan.
Tell me your trade, your metro and what a booked job is worth to you. I'll tell you whether paid ads can pay for themselves — and if they can't, I'll say so and send you the audit anyway.
Home services & renovation trades only · United States